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Larissa Ku

Senior reporter for Asia

Larissa Ku is a senior reporter for Asia. She joined Euromoney in 2023. Based in Hong Kong, she has spent more than a decade covering private equity, banking, treasury and fintech across various brands, including Asian Venture Capital Journal – where she won State Street Institutional Press Awards Asia Pacific 2023’s technology journalist of the year – Corporate Treasurer and DigFin.

Digital banks often struggle with soaring customer acquisition costs in saturated markets. Hong Kong’s ZA Bank, which announced its first monthly profit last week, can offer valuable lessons for firms navigating similar challenges.
A perfect storm – triggered by the Sahm Rule, AI-driven transactions and the unwinding of the yen carry trade – sent the Japanese and global stock markets on a wild ride. While the Bank of Japan gains more flexibility to raise rates after the unwinding, investors remain optimistic about the long-term prospects of Japanese equities.
As multinationals navigate the complexities of developing Asian businesses – amid supply-chain reconfigurations, the rise of sustainable financing and the penetration of e-commerce – treasurers are playing a bigger role in strategic decision-making.