The material on this site is for financial institutions, professional investors and their professional advisers. It is for information only. Please read our Terms & Conditions, Privacy Policy and Cookies before using this site. Please see our Subscription Terms and Conditions.

All material subject to strictly enforced copyright laws. © 2021 Euromoney, a part of the Euromoney Institutional Investor PLC.

Márcio Cypriano, President, Banco Bradesco

It's just over two weeks since Márcio Cypriano was named president of Banco Bradesco, Latin America's largest private-sector bank. He's relaxed about it, often chuckling as he formulates an answer. Márcio Artur Laurelli Cypriano's laid-back attitude should be helpful in an environment in which currencies and the rules of the game change frequently. Referring to the Brazilian government's disastrous attempt to make an 8% controlled devaluation of the real on January 13, followed by the currency's collapse when it was allowed to float on January 15, Cypriano says: "In 50 years, we've had 19 currencies and indexers. Many times the indexers are confused with a currency."

The new president is only the third since Bradesco was founded in the interior of São Paulo state in 1943; its HQ is now in Cidade de Deus outside São Paulo. Cypriano is counting on his bank's roots to help in the ever fiercer competition with foreign banks following Brazil's opening up of the market since Fernando Henrique Cardoso became president in 1995. "Perhaps we are one of the few banks in the world that knows how to profitably manage a bank in a country in development," he says.

You have reached premium content. Please log in to continue reading.

Read beyond the headlines with Euromoney

For over 50 years, our readers have looked to Euromoney to stay informed about the issues that matter in the international banking and financial markets. Find out more about our different levels of access below.


Unlimited access to and

Expert comment, long reads and in-depth analysis interviews with senior finance professionals

Access the results of our market-leading annual surveys across core financial services

Access the results of our annual awards, including the world-renowned Awards for Excellence

Your print copy of Euromoney magazine delivered monthly

£73.75 per month

Billed Annually


Unlimited access to and, including our top stories, long reads, expert analysis, and the results of our annual surveys and awards

Sign up to any of our newsletters, curated by our editors


Already a user?

We use cookies to provide a personalized site experience.
By continuing to use & browse the site you agree to our Privacy Policy.
I agree