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The 2016 Euromoney China gold investors survey was open for voting during June and July. All responses were collected online from investors in gold and gold-backed products from the People’s Republic of China. Euromoney received 616 responses across the following areas:
Shanghai Area
Jiangsu (province)
Beijing Area
Shandong (province)
Guangdong (province)
Chongqing Area
Henan (province)
Rest of China
Respondents were asked to name banks whose gold investment services they used. The split of the votes cast by product is shown below:
Paper products 28%
Physical gold 38%
Shanghai Gold Exchange 17%
Structured products 17%
Respondents were asked to rate their providers on the scale of one (poor) to seven (excellent) for criteria relating to client service, product range and investment strategy and advice.
Scores were calculated as an arithmetic mean of ratings received per bank with a minimum response level applied. Any questions should be directed to Tessa Wilkie on twilkie@euromoney.com