The material on this site is for financial institutions, professional investors and their professional advisers. It is for information only. Please read our Terms & Conditions, Privacy Policy and Cookies before using this site.

All material subject to strictly enforced copyright laws. © 2020 Euromoney, a part of the Euromoney Institutional Investor PLC.
Awards

Latin America’s best digital bank 2017: Bancolombia

Awards for Excellence 2017

The winner of the best digital bank award is Bancolombia. Its investment in its digital strategy paid off last year and its customers – across all banking segments – embraced the functionality, praised its intuitive performance and, above all, migrated to the internet, ATM and mobile apps. 

The prize for all banks is to maximize the proportion of clients’ transactions in digital channels to optimize efficiency – none came close to the Colombian bank’s efforts last year. In 2016, 68% of the bank’s transactions were executed digitally. Last year, Bancolombia’s digital volumes alone amounted to 22% of the entire system.

However, Bancolombia’s strategy is not just about driving customers to digital to lower its operational costs. The bank is at the forefront of using the data generated to enable customized service offerings, to enhance the client experience and increase revenues through targeted cross-selling.

You have reached premium content. Please log in to continue reading.

Read beyond the headlines with Euromoney

For over 50 years, our readers have looked to Euromoney to stay informed about the issues that matter in the international banking and financial markets. Find out more about our different levels of access below.

SUBSCRIBE ONLINE TODAY

Unlimited access to Euromoney.com and Asiamoney.com

Expert comment, long reads and in-depth analysis interviews with senior finance professionals

Access the results of our market-leading annual surveys across core financial services

Access the results of our annual awards, including the world-renowned Awards for Excellence

Your print copy of Euromoney magazine delivered monthly

£73.75 per month

Billed Annually

FREE 7 DAY TRIAL

Unlimited access to Euromoney.com and Asiamoney.com, including our top stories, long reads, expert analysis, and the results of our annual surveys and awards

Sign up to any of our newsletters, curated by our editors

LOGIN NOW

Already a user?

We use cookies to provide a personalized site experience.
By continuing to use & browse the site you agree to our Privacy Policy.
I agree