The material on this site is for financial institutions, professional investors and their professional advisers. It is for information only. Please read our Terms & Conditions, Privacy Policy and Cookies before using this site.

All material subject to strictly enforced copyright laws. © 2021 Euromoney, a part of the Euromoney Institutional Investor PLC.
Opinion

Red cards in Hong Kong

Why does Chase Manhattan Bank's television commercial feature Manchester United slotting goals into the net to a Cantonese commentary? The footage appears courtesy of the biggest football match in Hong Kong this year, which Chase sponsored and made possible - the clash between English champions Manchester United, and the top Hong Kong side South China. Chase is believed to have spent HK$10 million ($1.3 million) to persuade Manchester's "red devils" to come to post-handover Hong Kong.

The much-anticipated game finished with United winning 1-0 thanks to a late header. But if the result was predictable, the make-up of the crowd was less so. Of the 40,000 spectators about 23,000 were Chase credit card holders.

Since demand for tickets so exceeded supply, there was controversy over the way that Chase was able to corner the bulk of the allocation and give its cardholders preferential access.

Manchester United has an enormous following among the Hong Kong Chinese. Much of this is due to its phenomenal success in the 1990s. The team last played in Hong Kong in 1986, but on that occasion only 4,575 turned up to see a patchier United side draw 2-2 with South China in a game that offered limited scope for adding new credit card customers.

You have reached premium content. Please log in to continue reading.

Read beyond the headlines with Euromoney

For over 50 years, our readers have looked to Euromoney to stay informed about the issues that matter in the international banking and financial markets. Find out more about our different levels of access below.

SUBSCRIBE ONLINE TODAY

Unlimited access to Euromoney.com and Asiamoney.com

Expert comment, long reads and in-depth analysis interviews with senior finance professionals

Access the results of our market-leading annual surveys across core financial services

Access the results of our annual awards, including the world-renowned Awards for Excellence

Your print copy of Euromoney magazine delivered monthly

£73.75 per month

Billed Annually

FREE 7 DAY TRIAL

Unlimited access to Euromoney.com and Asiamoney.com, including our top stories, long reads, expert analysis, and the results of our annual surveys and awards

Sign up to any of our newsletters, curated by our editors

LOGIN NOW

Already a user?

We use cookies to provide a personalized site experience.
By continuing to use & browse the site you agree to our Privacy Policy.
I agree