Tatarstan’s consumer boom
Euromoney, is part of the Delinian Group, Delinian Limited, 4 Bouverie Street, London, EC4Y 8AX, Registered in England & Wales, Company number 00954730
Copyright © Delinian Limited and its affiliated companies 2024
Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement

Tatarstan’s consumer boom

In the centre of Kazan, Mintimer Shaimiev, president of Tatarstan, officially opens the $70 million new Park House shopping mall, set up by Austrian investors Meinl European Land. He tours the mall with a large retinue of advisers and journalists. Some of the shoppers watch and wave. Others simply concentrate on the main business at hand: shopping.

Tatarstan: A unique republic, A unique investment opportunity

What investors say about investing in Tatarstan

Q&A: Rustam Minnikhanov

Tatarstan: supporting innovative start-ups

Tatarstan in the capital markets

Tatar banks expand with help of western capital

Tatarstan’s consumer boom

Taking Tatarstan’s petrochemical resources into the future

Tatarstan’s new Special Economic Zone Alabuga

Tatarstan’s thousands of years of culture

Kazan: home to some of the best sports facilities in Russia


The Park House is the fifth-largest shopping mall to open in Kazan in the last 18 months. Kazan now has more square metres of shopping centre per capita than Moscow. It even has more than London. It is proof, if any were needed, that Russia’s consumer boom is in no way just confined to Moscow.

Ilsur Metshin, the young and dynamic mayor of Kazan, says: "We’re a city renowned for its history and culture, but we’re also a strong economic centre, and I see the most growth in the consumer sector."

Incomes in Kazan rose 20% last year, which is 8% higher than the Russian average. A lot of that has been going into personal deposits, which more than doubled last year, but the consumer feel-good factor has also translated into a boom in retail loans, with local banks like Ak Bars and Spurt Bank enjoying growth levels of over 50% for products such as mortgages and automobile loans.


Gift this article