Euromoney's Private Banking Survey 2015: JPMorgan voted best global private bank
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Euromoney's Private Banking Survey 2015: JPMorgan voted best global private bank

UBS pushed into second place; majority of private banks globally expect improved revenues in 2015.

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US leaders march on Swiss banks' global territory

View 2015 survey results:

Global results

Regional results

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Full results

US banks and their Swiss counterparts dominate the top rankings in Euromoney’s 12th annual Private Banking Survey, highlighting the woes of European peers, which have been forced to retreat from the global stage and reassess their cost bases.

For the first time in the survey’s history, a US bank, JPMorgan Private Bank ranks as the best global private bank, with previous winner UBS Wealth Management in second place. Two European banks left the global top 10 this year – Barclays Wealth and Santander – to make way for Goldman Sachs and Pictet.

UBS Wealth Management ranked top globally for research and asset allocation, underlining the efforts the bank has made in developing the role of its chief investment office. Goldman Sachs was voted as the top private bank for investment banking services, while Citi received the accolade for best private bank for commercial banking services.

Credit Suisse, further down the global rankings than in the previous year at third, was voted as the best private bank in the regional results for Central and Eastern Europe and the Middle East.

This year, for the first time, survey respondents were asked to vote for the best global CEO of a private bank. Phil Di Iorio was ranked number one in this category – a double win for his firm JPMorgan Private Bank.

Speaking to Euromoney about the challenges facing the industry, Di Iorio says:“Clients today are more sophisticated, so we need to know more about them. We need people who can listen and provide advice with conviction.

“In order to have credibility, an adviser has to understand the client and allow them to talk more. These are skills that the industry has not focused on and taken time to develop, so finding the right talent and training is going to be essential.”

A full interview with Di Iorio and the CEOs of the leading global private banks can be found online and in the February issue of Euromoney.

More than 400 private banks took part in the Euromoney survey globally. Alongside the rankings, some of the core findings of the survey were:

  • 78% of private banks around the world are expecting revenues to increase this year – particularly those banks in the US;

  • The two largest concerns for the world’s private banks for 2015 are interest rate environment and ability to generate returns, and regulatory uncertainty;

  • 21% of global private banks will be investing in asset management as a priority this year, and 19% see technology as a priority;

  • Asia is the region that the majority of banks say will their focus for expansion, followed by North America.

More data, as well as features on private banking in Latin America, Asia and Africa, plus market outlooks from CIOs of the world’s top private banks, can be found on Register now for email alerts to new private banking coverage published over the next few weeks, including further insight from our annual survey.

Euromoney’s Private Banking awards dinner will be held on Thursday February 12 to celebrate this year's winners.

Notes to editors:

2015 marks the 12th year of Euromoney’s Private Banking Survey – the industry’s leading barometer of the world’s best service and product providers to the world’s wealthy. Close to 450 institutions took part in the survey from more than 90 countries with 2,377 responses. Together they represent more than $15 trillion in assets under management.

Euromoney’s Private Banking Survey covers 12 different product and client categories on a global and regional basis, and has ranking results in 69 countries. The results are based on a peer review, and a full methodology is published online.

The trends that are shaping the industry are analyzed in detail in the editorial coverage accompanying the survey results, which will be published in the February issue of Euromoney magazine and available February 5 on Euromoney’s private banking channel:

Contact details:

To access the results and coverage of Euromoney’s Private Banking Survey, visit To subscribe to Euromoney magazine and, and for full access to the Euromoney 2015 Private Banking Survey results, contact: Patrick McCulloch,, tel: +44 2890 290402

For editorial questions, contact:

Helen Avery, private banking editor,

Any other queries about the results should be directed to:

Kalin Trifonov, private banking research,

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