Julius Baer’s commitment to Asia has certainly paid off. Bolstered by a team of 1,600 professionals, including over 430 relationship managers, the bank has achieved a doubling of its assets under management in the region since 2016, establishing itself as the largest pure-play private bank in the region.
Consequently, Asia now accounts for a quarter of the bank's overall business volume.
This past year has been marked by impressive milestones, with substantial client acquisition, especially from China and southeast Asia, bolstering its growth narrative.
The bank's financial strength is underscored by a marked increase in revenue, with a considerable share as recurring income.
Additionally, over 60% of its Asian clients report being "extremely satisfied."
Julius Baer takes pride in its strategic network across Asia, bridging clients with on- and offshore solutions in key growth markets such as China, India, Thailand and Japan.
The unveiling of its 100,000-square-foot Hong Kong office in Two Taikoo Place is a bold statement of intent. Simultaneously, the bank is eyeing expansion in Singapore, where its inaugural innovation hub already operates. The expansion underscores its commitment to spearheading technological and innovative advancements.
The cornerstone of Julius Baer's ethos is its commitment to personalized service
The cornerstone of Julius Baer's ethos is its commitment to personalized service, unencumbered by the constraints typical of institutional and retail banking. This client-centric approach, emphasizing unbiased advice, provides comprehensive wealth planning, investing and bespoke financing solutions.
Clients benefit from a blend of personal relationship management and a team of experts behind each RM, fostering enduring cross-generational relationships.
Technology is at the forefront of Julius Baer's vision for the future. With an ambitious SFr1 billion ($1.13 billion) earmarked for business transformation and technology from 2023 to 2025, the bank is set to redefine digital engagement with enhanced mobile and e-banking capabilities, from onboarding processes to e-signatures and chat functionalities.
It is noteworthy that the bank has made discretionary mandates its top priority. In 2023, it expanded the team by 30% and introduced two additions to discretionary portfolio management offerings in Asia: a global income opportunity strategy and an India equity strategy.