Asia’s best for UHNW: Julius Baer
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Asia’s best for UHNW: Julius Baer

Julius Baer has a distinct position in Asia. As the region’s largest pure-play private bank, it is unwavering in its commitment to personalized service.

While many private banks tout the benefits of synergy between their various lines of business, Julius Baer takes pride in offering unbiased service, free from the constraints typically associated with institutional and retail banking.

Catering to the needs of ultra-high net-worth individuals aligns perfectly with the bank's strengths, as these clients naturally gravitate towards bespoke services – ranging from wealth planning and investment management to intricate financing solutions for their businesses and families.

Julius Baer’s recipe is a blend of personal relationship management and a team of experts behind each relationship manager (RM), fostering enduring cross-generational relationships.

In the bank’s 2023 client survey, an impressive 60% of clients in Asia reported being “extremely satisfied”, underscoring the bank's ability to build trust and deliver top-tier services, even in the midst of market fluctuations.

To further refine the client experience, Julius Baer has streamlined its account-opening process, now capable of completing it within a week in some cases. Despite challenging market conditions, it has consistently grown its team of RMs, with a 6% year-on-year increase in 2023, bringing the total to over 430.

Julius Baer's commitment to serving Asian UHNW individuals is evident in its strategic network across the continent

A notable initiative launched in 2023 was its wealth planning certificate programme in collaboration with Cornell University, which aims to equip clients with essential skills for managing wealth across generations and preserving family legacies.

Julius Baer's commitment to serving Asian UHNW individuals is evident in its strategic network across the continent, offering clients both onshore and offshore solutions in vital growth markets such as China, India, Thailand and Japan.

The recent inauguration of its 100,000-square-foot office in Hong Kong's Two Taikoo Place is a bold statement of its intent. Simultaneously, the bank is eyeing expansion in Singapore, where its inaugural innovation hub already operates and underscoring its commitment to spearheading technological and innovative advancements.

In India, Julius Baer has established itself as the largest foreign private bank. With plans to increase its footprint from seven to more than 10 cities, the bank's ambition is clear. Its recent India equity fund launch, which amassed over $167 million within a fortnight, is testament to the commitment of its investors.

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