Innovations in Wealth Management Technology: Best European private bank for innovation

The bank has taken the model of social media and applied it to its wealth management business.

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Lombard Odier

It is rare that financial services firms invest in a side business that has little obvious revenue benefit, and rarer still that such a side business is a tech venture. Lombard Odier – more usually associated with the values of traditional Swiss private banking than Silicon Valley – took on the task of creating a social network for the independent asset management industry back in 2009.

"The logical stage after the generalized social networks such as Facebook and LinkedIn is a specialized social network," says Olivier Collombin, head of Lombard Odier’s asset management business.