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China Retail Gold Survey 2016: Methodology



Results index 

The 2016 Euromoney China gold investors survey was open for voting during June and July. All responses were collected online from investors in gold and gold-backed products from the People’s Republic of China. Euromoney received 616 responses across the following areas:

Shanghai Area                  

Jiangsu (province)                          

Beijing Area                                       

Shandong (province)     

Guangdong (province)                 

Chongqing Area                               

Henan (province)            

Rest of China                                    

Respondents were asked to name banks whose gold investment services they used. The split of the votes cast by product is shown below:

Paper products                                 28%

Physical gold                                      38%

Shanghai Gold Exchange               17%

Structured products                       17%

Respondents were asked to rate their providers on the scale of one (poor) to seven (excellent) for criteria relating to client service, product range and investment strategy and advice.

Scores were calculated as an arithmetic mean of ratings received per bank with a minimum response level applied. Any questions should be directed to Tessa Wilkie on

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