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China retail gold survey 2015: Methodology



The 2015 Euromoney China gold investors survey was open from 1st June to the 26th June. All responses were collected online from investors in gold and gold‐backed products from the People’s Republic of China. Euromoney received 628 responses:  

Results index


Shanghai Area 38% Jiangsu (province)
22% Beijing Area 11% Shandong (province)
7% Guangzhou Area
2% Chongqing Area
1% Henan (province)
1% Rest of China 18%


Respondents were asked to name banks whose gold investment services they used. The split of the votes cast by product is shown below:


Paper products 30%
Physical gold 37%
Shanghai Gold Exchange 15%
Structured products 18%


Respondents were asked to rate their providers on the scale of one (poor) to seven (excellent) for criteria relating to client service, product range and investment strategy and advice.


Scores were calculated as an arithmetic mean of ratings received per bank, with banks requiring a minimum coverage ratio of 5% of the response base to be included in the results. Any questions should be directed to Catherine 

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