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China Retail Gold Survey 2013: Methodology

The Euromoney China gold investors survey was open from June 4 to July 20. All responses were collected online from investors in gold and gold-backed products from the People’s Republic of China. Euromoney received 624 responses, which were weighted to reflect the size and per capita GDP of each province:

Shanghai area 28.12% Beijing area 22.27% Guangzhou area 9.59% Jiangsu province 4.47% Shandong province 8.82% Henan province 8.24% Liaoning province 7.17% Rest of China 11.31%
Respondents were asked to name banks whose gold investment services they used, which were given the weightings:

Physical gold investing 30% Gold-backed/linked paper products 20% Gold-backed/linked structured products 20% Shanghai Exchange deferred spot contract 30%

Respondents were asked to rate their providers on a scale of one (poor) to seven (excellent) for criteria relating to client service, product range and investment strategy and advice

Scores were calculated by arithmetic mean of scores achieved by all nominated banks, with banks requiring a minimum coverage ratio of 5% of the response base to be included in the results.

Any questions should be directed to Sui Chung:

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