JPMorgan has been making a strong push in private banking in Europe, the Middle East and Africa over the past three years, substantially growing its numbers of advisers and clients, opening offices from Athens and Brussels to Copenhagen and Manchester, while taking advantage of its big technology budget to invest in new capabilities.
Its ambition is to present clients with the best of two worlds: the intimate, customized nature of a close private client relationship emphasising advice and investment performance, allied to the power of a global financial leader.
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