Citi’s Asia family office ambitions take shape

By hiring two private bankers from outside the industry to power its Asia family-office business, Citi offers further proof that its peers should take its ambitious regional wealth management plans seriously.

Citi continues to stockpile private bankers as its Asia wealth franchise pushes to hit its target of adding more than $150 billion in regional assets under management by 2025.

The US bank’s latest hires, Lynn Ong and Yanjun Feng, will sit within Citi Global Wealth’s family-office group, providing institutional-level support including capital markets, wealth structuring and family-office design and management services, to ultra-wealthy clients.

Ong joins from the Economic Development Board of Singapore, where she was China market head, focused on supporting fast-growing tech unicorns and family offices looking to get up shop in the Lion City.

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Lynn Ong, Citi

Feng, a former analyst at LGT Capital Partners, spent four years helping to run the Hong Kong Jockey Club’s private equity arm, before joining Citi Private Bank.

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