The material on this site is for financial institutions, professional investors and their professional advisers. It is for information only. Please read our Terms & Conditions, Privacy Policy and Cookies before using this site. Please see our Subscription Terms and Conditions.

All material subject to strictly enforced copyright laws. © 2022 Euromoney, a part of the Euromoney Institutional Investor PLC.

HSBC: The art of bigging it up

When a ‘major deal’ is more misnomer than mind-blowing.


Who doesn’t love a nice splashy headline, whether it’s an IPO that storms the market, or a print that makes a bond trader’s pulse race faster?

It’s why so many people still fork out a tenner to buy the latest Guinness World Records, despite it being little more than a glossy doorstop.

People like excess and eye-candy. Big-and-frothy works whether you want to impress investors, attract customers or compel people to visit your city.

Tourism boards will pretty much do whatever it takes to drum up business: Hong Kong still beseeches all-comers to see the Tian Tan or ‘Big Buddha’ on Lantau Island, once the largest, sadly now the second largest, outdoor bronze seated Buddha in the world.


But if it’s tenuous in the financial realm you want, look no further than a little item hiding away in plain sight on page 34 of HSBC’s latest annual report. Next to a photo of a young chap smiling intensely at a customer sits the proud headline: ‘Landmark deal for HSBC Qianhai Securities’.

What could it be? Something damned impressive, surely.

You have reached premium content. Please log in to continue reading.

Read beyond the headlines with Euromoney

For over 50 years, our readers have looked to Euromoney to stay informed about the issues that matter in the international banking and financial markets. Find out more about our different levels of access below.


Unlimited access to and

Expert comment, long reads and in-depth analysis interviews with senior finance professionals

Access the results of our market-leading annual surveys across core financial services

Access the results of our annual awards, including the world-renowned Awards for Excellence

Your print copy of Euromoney magazine delivered monthly

£73.75 per month

Billed Annually


Unlimited access to and, including our top stories, long reads, expert analysis, and the results of our annual surveys and awards

Sign up to any of our newsletters, curated by our editors


Already a user?

We use cookies to provide a personalized site experience.
By continuing to use & browse the site you agree to our Privacy Policy.
I agree