The platform, which has been developed through a white-label partnership with technology provider FlexTrade, has been designed to offer a low-latency service to meet the needs of high-frequency and high-volume traders.
ADS says the platform will give clients access to bank and non-bank liquidity providers.
Marc Aspinall, global head of sales at ADS, says the firm has been looking for a robust, scalable platform that will offer its institutional clients the functionality they require in a low-latency environment.
“Orex is an impressive solution and when it is linked into the mix of liquidity we have available, it is a very compelling offer,” he says.
Orex will be available to all clients across Europe, North America and Asia, as well as the Middle East.
Orex has been developed with FlexTrade, and is a white label of its FX enterprise trading solution. This includes MaxxTrader, a white-label front-end system, and the FlexFX trading and risk-management system.
Orex will allow ADS to provide aggregated liquidity on a worldwide scale for trading spot, precious metals, forwards and NDFs in a stream via RFS and RFQs, according to Vijay Kedia, president and CEO of FlexTrade.
“Orders can be traded directly from client-to-client, directly from the trading desk, or back-to-back with the liquidity providers,” says Kedia.
“Additionally, ADS Securities will have access to state-of-the-art risk-management tools, integrated bank and custom algos, margin control, routing rules, credit limits and dynamic spreading.”
Orex is the latest in a number of developments from the Abu Dhabi brokerage, which has seen continued strong growth through 2012.
“We are in a technology-driven marketplace and we know that we have to keep investing in our platforms and infrastructure if we are to offer the level of support that clients are looking for,” says Aspinall.
“This year has been challenging for many brokerages, but we have maintained growth month-on-month and will be looking for further significant increases in business as institutions see the trading advantages Orex provides.”