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Opinion

Trump Royal Wedding Experience: Whose wedding is it, anyway?

The royal wedding was British but New York knows a money-spinner when it sees one.

Restaurants and hotels across the city were opening their doors at 5am to catch punters wishing to watch the nuptials over breakfast. And seasoned entrepreneur Donald Trump seized the chance, offering a Trump Royal Wedding Experience overnight stay at the Trump International Hotel & Tower. For $1,425 guests were offered a breakfast of eggs and caviar on Royal Wedding china together with a private showing of the ceremony on oversized monitors.

Wall Street wasn’t biting, however. Much to the disappointment of some bank PRs, there were no celebrations to be seen. "What are we doing for the wedding? Naff all, other than being envious that our colleagues in the UK are having a day off," says one. "We thought about doing an event, but seriously? What journalists could we tempt out at five in the morning?" says another. The head of PR at a US bank is bemused. "We are American. You know that right? It was daft enough that we put on something for the World Cup. But maybe our CEO is going." It’s not likely. Indeed the only investment banker that appeared to have been invited was Alexander Bridport, founder of Bridport et Cie, who is the fourth Viscount Bridport and the seventh Duke of Bronte (Kingdom of the Two Sicilies).

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