The material on this site is for financial institutions, professional investors and their professional advisers. It is for information only. Please read our Terms & Conditions, Privacy Policy and Cookies before using this site.

All material subject to strictly enforced copyright laws. © 2021 Euromoney, a part of the Euromoney Institutional Investor PLC.
Surveys

Best borrowers 2010: BMW banks on its funding strategy

People like to drive its vehicles. They want to buy its bonds. And increasingly, in Germany, they choose to bank with BMW as well.

The automotive industry has been badly hit throughout the economic crisis but one issuer from the sector has risen above the difficulties. BMW remains one of the borrowers of choice in the international bond markets, as the company’s performance in Euromoney’s best issuers poll shows. BMW is the top-rated corporate issuer; perhaps even more impressively, it ranks in the top five overall for all global borrowers. That performance is attributable more to hard work from the company’s funding and investor relations team than because of the lure of its marque.

As Norbert Mayer, BMW’s head of corporate finance, explains: "One of our strengths has always been the trust we have with investors. But we’ve built on that over the past couple of years."

Since the onset of economic turmoil, BMW has redoubled efforts to communicate directly with its bond investors. The group treasurer takes part in regular one-on-one meetings; the company’s chief financial officer now makes audiences with fixed-income investors a core part of results roadshows.

You have reached premium content. Please log in to continue reading.

Read beyond the headlines with Euromoney

For over 50 years, our readers have looked to Euromoney to stay informed about the issues that matter in the international banking and financial markets. Find out more about our different levels of access below.

SUBSCRIBE ONLINE TODAY

Unlimited access to Euromoney.com and Asiamoney.com

Expert comment, long reads and in-depth analysis interviews with senior finance professionals

Access the results of our market-leading annual surveys across core financial services

Access the results of our annual awards, including the world-renowned Awards for Excellence

Your print copy of Euromoney magazine delivered monthly

£73.75 per month

Billed Annually

FREE 7 DAY TRIAL

Unlimited access to Euromoney.com and Asiamoney.com, including our top stories, long reads, expert analysis, and the results of our annual surveys and awards

Sign up to any of our newsletters, curated by our editors

LOGIN NOW

Already a user?

We use cookies to provide a personalized site experience.
By continuing to use & browse the site you agree to our Privacy Policy.
I agree