The material on this site is for financial institutions, professional investors and their professional advisers. It is for information only. Please read our Terms & Conditions, Privacy Policy and Cookies before using this site.

All material subject to strictly enforced copyright laws. © 2020 Euromoney, a part of the Euromoney Institutional Investor PLC.

The pitfalls of India's JAM

India's national ID and financial inclusion system creates the rails on which food and financial aid can reach some of the most vulnerable in society. But its rigidity in a crisis is a weakness.


Picture this: you are the leader of a developing country. Out of 1.4 billion people, nearly 70% live in rural areas, over 20% are illiterate and 22% live below the poverty line of $1.90 a day, according to the World Bank.

Suddenly, a viral pandemic such as Covid-19 hits. In an attempt to save lives and stop the spread of the virus, you introduce an all-encompassing lockdown that forces people to stay at home and businesses to close.

But the vast majority – 80% – of people work in the informal economy, living hand to mouth, relying on working every day to feed themselves and their families.

They have two choices: go against guidelines and continue to work to put food on the table, or obey and starve.

Take out a complimentary trial

Take out a 7 day trial to gain unlimited access to and analysis and receive expertly-curated updates direct to your inbox.


Already a user?

Login now


We use cookies to provide a personalized site experience.
By continuing to use & browse the site you agree to our Privacy Policy.
I agree