Jahja Setiaatmadja: Simplicity for success
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Jahja Setiaatmadja: Simplicity for success

As part of Euromoney's 50th anniversary coverage, we profile some of the biggest names that we interviewed for our May Asia focus.

Jahja Setiaatmadja runs Bank Central Asia, one of the most admired banks on the continent. Based in Indonesia – and resolute in the face of temptation to move internationally – it keeps things simple, is picky about clients and boasts some of the best ratios in the industry.

Jahja Setiaatmadja_160x186

Jahja Setiaatmadja

Jahja describes a promising domestic market coupled with challenges beyond its control. On the plus side, he says, the government expects economic growth of 5.3% this year, while domestic banking authorities expect third party funds to grow 8% to 10% and credit 13%.

“This optimism is a positive foundation for banks to set business targets and maintain performance,” he says.

But there’s a problem.

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