Jahja Setiaatmadja: Simplicity for success
As part of Euromoney's 50th anniversary coverage, we profile some of the biggest names that we interviewed for our May Asia focus.
Jahja Setiaatmadja runs Bank Central Asia, one of the most admired banks on the continent. Based in Indonesia – and resolute in the face of temptation to move internationally – it keeps things simple, is picky about clients and boasts some of the best ratios in the industry.
Jahja describes a promising domestic market coupled with challenges beyond its control.