Wee Ee Cheong: Modesty for survival
As part of Euromoney's 50th anniversary coverage, we profile some of the biggest names that we interviewed for our May Asia focus.
A common theme when Wee Ee Cheong talks about United Overseas Bank is what might be called modesty, or at least an absence of flamboyance.
“I don’t want to be loud,” he says, when talking about the bank’s expansion into other markets. “We just want to do what is the right thing for the customer. This is how we can survive in the long term.”