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Andreas Treichl, Erste Bank: Champion of the retail banking revolution

Viennese born and bred but US investment bank trained, Andreas Treichl has been at the helm of Erste Bank for the past decade as chairman of its managing board and chief executive. During that time his combination of old-world Viennese charm and savoir-faire, allied with hard-nosed new world commercial nous, has helped the bank transform itself from a venerable but dull Austrian savings institution into the retail banking champion of central and eastern Europe. A series of audacious acquisitions means that Erste Bank is now well positioned to capture the continued high-growth potential in the region, benefiting from increased political stability and rising economic fortunes. He talks to Guy Norton about his vision for the future.

The discreet charms of the bourgeoisie


Andreas Treichl, Erste Bank

"If people believe the best opportunities in the Russian banking market are already over, they are kidding themselves; they haven’t even begun yet"
Andreas Treichl, Erste Bank

In the light of the problems in the sub-prime mortgage market in the US and the associated credit crunch, is old-fashioned retail banking the new business model to follow?

Over the past few years, people have come to realize that retail banking is a very attractive business and that banks without a retail banking component tend to have much more volatile revenues.

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