The material on this site is for financial institutions, professional investors and their professional advisers. It is for information only. Please read our Terms & Conditions, Privacy Policy and Cookies before using this site. Please see our Subscription Terms and Conditions.

All material subject to strictly enforced copyright laws. © 2022 Euromoney, a part of the Euromoney Institutional Investor PLC.

Arranging a Viennese media love-in


“Financial institutions should put customers’ needs first”, according to a report published by PriceWaterhouseCoopers on May 24. But should their services extend to matchmaking for young journalists? One of Euromoney’s débutant hacks was secretly pleased on a recent trip back from Moscow when his host bank’s head of IR forgot her passport: the subsequent delay meant a missed flight back to London, and a chance to watch the Champions’ League final in Vienna with the bank’s PR man and a gentleman from the Austrian media.

The hard-working flack rang round every hotel in Vienna, desperately seeking two single rooms for his guests, and was on the verge of giving up when he finally got a result. Would the gentlemen mind sharing a double bed in a downtown apartment? Euromoney prides itself on its open-minded stance, and on his return our man was pleased to find himself facing not a single “hide-the bratwurst” type gag.

Still, he has yet to hear from his Austrian colleague. As Ultravox sang in its 1980s’ synth-pop classic “Vienna”: “The feeling is gone/ Only you and I/This means nothing to me”

You have reached premium content. Please log in to continue reading.

Read beyond the headlines with Euromoney

For over 50 years, our readers have looked to Euromoney to stay informed about the issues that matter in the international banking and financial markets. Find out more about our different levels of access below.


Unlimited access to and

Expert comment, long reads and in-depth analysis interviews with senior finance professionals

Access the results of our market-leading annual surveys across core financial services

Access the results of our annual awards, including the world-renowned Awards for Excellence

Your print copy of Euromoney magazine delivered monthly

£73.75 per month

Billed Annually


Unlimited access to and, including our top stories, long reads, expert analysis, and the results of our annual surveys and awards

Sign up to any of our newsletters, curated by our editors


Already a user?

We use cookies to provide a personalized site experience.
By continuing to use & browse the site you agree to our Privacy Policy.
I agree