The material on this site is for financial institutions, professional investors and their professional advisers. It is for information only. Please read our Terms & Conditions, Privacy Policy and Cookies before using this site. Please see our Subscription Terms and Conditions.

All material subject to strictly enforced copyright laws. © 2022 Euromoney, a part of the Euromoney Institutional Investor PLC.

Finger-flicking good


A busy sporting calendar means a burgeoning expense account for many investment banks.

Marketing departments are all too aware of the cost of a three-day VIP package for your best dozen hedge fund clients for the Ryder Cup at the K Club in Ireland in September (conservative estimate: $20,000 per head). Would your favourite Swiss issuer like to watch Roger Federer at Wimbledon or Roland Garros this summer? Which Grand Prix are Ferrari most likely to win this season, so we can arrange to take our Italian clients along?

But few things get the investment banking community more competitive than a football World Cup. Everyone’s got tickets to offer, so how do you differentiate your offering?

Euromoney would like to present an inaugural award for World Cup marketing to Royal Bank of Scotland. A couple of weeks before the tournament, we received through the post mini Subbuteo figurines representing the World Cup winners of the past 40 years.

Just one complaint though – the figurines, complete with pitch and football, arrived the day before Euromoney was due to go to press, and proved a great distraction to the editorial team.

You have reached premium content. Please log in to continue reading.

Read beyond the headlines with Euromoney

For over 50 years, our readers have looked to Euromoney to stay informed about the issues that matter in the international banking and financial markets. Find out more about our different levels of access below.


Unlimited access to and

Expert comment, long reads and in-depth analysis interviews with senior finance professionals

Access the results of our market-leading annual surveys across core financial services

Access the results of our annual awards, including the world-renowned Awards for Excellence

Your print copy of Euromoney magazine delivered monthly

£73.75 per month

Billed Annually


Unlimited access to and, including our top stories, long reads, expert analysis, and the results of our annual surveys and awards

Sign up to any of our newsletters, curated by our editors


Already a user?

We use cookies to provide a personalized site experience.
By continuing to use & browse the site you agree to our Privacy Policy.
I agree