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Japan Post’s curve analysis: ‘Post Privatization - Total Surprise Bra’

As readers of September’s 408-page issue will appreciate, Euromoney seldom finds itself lost for words.


However, when routine research on Japanese economic reform led us to uncover the “Post Privatization – Total Surprise Bra”, we were rendered speechless. Fortunately, the photographer’s own caption provides such an elegant summary that further comment is unnecessary:

“TOKYO, JAPAN – MAY 10: Yu Misaki, the campaign girl for a lingerie maker, Triumph International Japan, shows off ‘the Post Privatization - Total Surprise Bra’ during the company’s autumn/winter collection on May 10, 2005 in Tokyo, Japan. The Postal Privatization Bill is the centrepiece of Prime Minister Junichiro Koizumi reform policy. With panty and corsets being the symbol of Japan’s post office.”

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