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Euromoney Private Banking Survey 2015: Methodology


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For this survey, private banking is defined as banking services targeted at wealthy clients. The most obvious respondents would be customers, but given their desire for secrecy and the issues of finding a representative sample this was problematic. We have therefore asked the private banks themselves, alongside family offices and other wealth managers, to identify the firms they admire as top providers of competitive and non-competitive services.

Participating private banks and wealth managers were sent an online questionnaire by email, or were able to access the questionnaire directly from the homepage at The survey results are based on the peer nominations received and voter participation points only (no financial data was analyzed for the survey this year).

We were interested in the views of senior private banking and wealth management staff with a perspective on the relative merits and demerits of their own firm, as well as its competitors. We asked the voters to identify the country about which they had the most knowledge. They then nominated their top three peers in that country in each category. We awarded four, three and two points respectively to each of those nominations in that category and country.  

We also awarded a small number of participation points to the respondent's own firm for each nomination they provided for their peers. No self-nominations or parent/subsidiary company nominations were allowed. The global and regional results are aggregates of the country results.   The survey was conducted from August 19th until November 3rd, 2014. 

We received 2,377 valid responses, an increase of 11.5% on the 2,131 responses received last year.

 For more information about the survey, please contact Kalin Trifonov at

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