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Asian investment banking: How to score in Asia’s markets

Every global investment bank thinks Asia will be the growth market over the next decade. But they each have very different ways of trying to exploit the opportunity. Getting the strategy right will be crucial. So which countries and products are vital to success? And which banks have the best platforms to build on?

EVEN BEFORE THE global financial crisis hit home, the world’s top investment banks were looking east. The pecking order in the world’s developed markets is more or less set, and winning market share in them is expensive, time-consuming and difficult. Now that the crisis has hit those developed markets hard, opportunities are even scarcer, leaving Asia as the region offering the best opportunities for growth over the next 10 years.

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