Itaú’s new management goes back to basics

The CEO and CFO aren’t about to abandon the physical in the chase for digital business.

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There’s a new wind blowing through Itaú, and long-time watchers of the bank are noticing a renewed confidence. The firm is rediscovering its mojo.

For many years Brazil’s biggest private bank has been a little defensive in its posture. It still enjoys a position of market leadership, but has certainly never faced the level of competition that the emergence of digital players has brought in recently.

However, Itaú is under new management. Its chief executive, Milton Maluhy, and its CFO, Alexsandro Broedel, both took their seats at the beginning of 2021.

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