China’s wealthy find identity in growth

Recent reports by UBS and consultancy Bain set out to explain who China’s high net-worth individuals are, what kind of private banking services they want and how local and global lenders can best serve them.

Much ink has been used writing about wealth management in China. Most stories focus on the pace of growth of personal assets and the industry’s vast potential. They typically analyze an ever-shifting regulatory landscape or explain what providers must do to adapt to its dual offshore/onshore nature, courtesy of a closed capital account.

But few zoom in on the one factor without which none of this chatter would matter – the actual customer.

A couple of recent reports seek to redress this and paint a picture of personal wealth.

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