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Why Switzerland wants to be the crypto nation

While negative rates fundamentally undermine its domestic lenders, the Alpine nation’s enthusiasm for cryptocurrencies also coincides problematically with threats to its private banks.



Zug, Switzerland proves an unlikely setting for the centre of cryptocurrency

Switzerland is Europe’s most cosmopolitan nation, although its geography should make it the most closed. This is a paradox rooted in finance, and the situation is getting weirder. The European hub of cryptocurrency is not London or Paris, but Zug.  

I travelled to Zug last month to attend a launch of SEBA Crypto, which hopes to get a Swiss banking licence next year to offer accounts in state-issued money as well as crypto, bridging the two. It is a small town that nestles on a lake, in a bucolic valley of green fields and clonking cow bells, a short and winding train ride from Zurich (itself hardly a pulsating metropolis).

Rather than the self-effacing rustic types one might expect to find in a place like this, a craft ale-swigging crowd from the four corners of the earth greets me. I only managed to get to Seba’s chief executive Guido Buehler after a battle with the firm’s vociferous New York-raised chief marketing officer, Morgan Pierce.

Crypto leadership

Seba is the latest advance to Zug’s European crypto leadership.

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