‘First-ever crypto squats challenge to start’ was one such that dropped into our inbox in late July – and, very unusually for the genre, turned out to be advertising something that could actually be said to have real-world value.
The project is the result of a collaboration between fitness app creator OliveX and Lympo, a blockchain firm that is developing a platform designed to reward healthy living.
Participants in the ‘100 squats challenge’ will earn Lympo tokens, which can be used to buy products such as running shoes, sports supplements and personal training sessions.
One of his most recent projects is Europe’s first dedicated Blockchain Centre, which opened in the Lithuanian capital in January and has already signed up 18 companies from four continents, including Lympo.
Guoga also has a track record of encouraging healthy pursuits. His TonyResort, located in idyllic virgin forests to the west of Vilnius, offers a host of outdoor activities including swamp hiking, trout fishing and beach volleyball.
Those less keen on nature are not forgotten though – indoors, the resort boasts a well-appointed poker room.