The material on this site is for financial institutions, professional investors and their professional advisers. It is for information only. Please read our Terms & Conditions, Privacy Policy and Cookies before using this site. Please see our Subscription Terms and Conditions.


All material subject to strictly enforced copyright laws. © 2021 Euromoney, a part of the Euromoney Institutional Investor PLC.
Awards

Asia's best bank for SMEs 2017: OCBC

Awards for Excellence 2017



There are two priorities at OCBC: wealth management, through the Bank of Singapore subsidiary; and small and medium-sized enterprises. All banks in Asia like to say they prioritize SME banking, but at OCBC it is clearly instrumental to everything the bank does – and that makes it our best bank for SMEs in Asia. Since last year, OCBC has allied its early-stage persistence – everyone who registers a new business in Singapore is contacted almost immediately by the bank with an offer of assistance – with the use of big-data analytics. This can be as simple as analyzing trends among people who register new businesses, or refining an online campaign through the customized use of search engine keywords. For its flagship small business accounts, OCBC believes it has increased its number of leads by 180% and its conversion from 40% to over 50% through these techniques. 

In Malaysia, it has achieved almost 50% year-on-year growth in average account balances; the Indonesia accounts, launched in February 2016, are in their infancy but have still seen 30% year-on-year growth in average account balances.



You have reached premium content. Please log in to continue reading.

Read beyond the headlines with Euromoney

For over 50 years, our readers have looked to Euromoney to stay informed about the issues that matter in the international banking and financial markets. Find out more about our different levels of access below.

SUBSCRIBE ONLINE TODAY

Unlimited access to Euromoney.com and Asiamoney.com

Expert comment, long reads and in-depth analysis interviews with senior finance professionals

Access the results of our market-leading annual surveys across core financial services

Access the results of our annual awards, including the world-renowned Awards for Excellence

Your print copy of Euromoney magazine delivered monthly

£73.75 per month

Billed Annually

FREE 7 DAY TRIAL

Unlimited access to Euromoney.com and Asiamoney.com, including our top stories, long reads, expert analysis, and the results of our annual surveys and awards

Sign up to any of our newsletters, curated by our editors

LOGIN NOW

Already a user?

We use cookies to provide a personalized site experience.
By continuing to use & browse the site you agree to our Privacy Policy.
I agree