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Integral pushes envelope in paradigm shift. Apparently.

In a moment of pique – it sent me the press release two days after I’d read it elsewhere – I told Integral that I wasn’t going to cover the launch of its TrueFX platform. But having read it I really feel that I should, because if Integral is to be believed, then things are about to get very much better.

According to Integral, it has a “history of pushing the envelope in foreign exchange technology.” So perhaps not surprisingly, TrueFX signals, “a dramatic shift in how foreign exchange market participants gain visibility into inter-bank foreign exchange rates, obtain market data,” and furthermore, it, “predicts that a safer more trustworthy market will emerge, resulting in dramatically greater market participation.”

“TrueFX is a paradigm shifting event that will change the way foreign exchange markets are organized,” says Harpal Sandhu, Integral’s chief executive. Larry Tabb, chief executive of Tabb Group, agrees the move is important: “For the FX market to reach its true potential, we will need to lower entry barriers, reduce cost, eliminate friction, increase transparency and, most importantly, increase the safety for retail traders. This will open the FX market to a wider array of participants and expand the market dramatically.”

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