The material on this site is for financial institutions, professional investors and their professional advisers. It is for information only. Please read our Terms & Conditions, Privacy Policy and Cookies before using this site. Please see our Subscription Terms and Conditions.

All material subject to strictly enforced copyright laws. © 2022 Euromoney, a part of the Euromoney Institutional Investor PLC.

Lies, damned lies and marketing

When I was doing my journalism course, I was told by one of the tutors that newspapers were a good source for checking facts. After I’d stopped laughing and picked myself up from the floor, I argued that, generally, whenever I read a report about any topic I knew about, it was invariably inaccurate.

Perhaps arrogantly, I like to think that this column is more reliable. But the reason for that is not because of my knowledge, but rather because I will ring up and ask people questions and, if I don’t understand what they’re telling me, get them to explain, if possible, in words of one syllable.

The reason I do this is because if I read anything that is blatantly inaccurate, I see no reason to believe anything else contained in the story. I feel the same about corporate websites. Clearly, these are used as marketing tools, so it is inevitable that they will be full of hyperbole – or as I prefer to call it, hyperbollocks. However, in the UK at least, they are subject to guidelines published by the Advertising Standards Authority.

I was looking at one site this week. On my therapist’s advice, I won’t name and shame the particular company, but I doubt most of its claims would pass ASA scrutiny if they were reported. I have already pointed out a couple of factual inaccuracies to the company’s marketing manager. This week I told him: “On the timeline (on your website), you mention that the CME offered the first electronic platform for futures trading.

You have reached premium content. Please log in to continue reading.

Read beyond the headlines with Euromoney

For over 50 years, our readers have looked to Euromoney to stay informed about the issues that matter in the international banking and financial markets. Find out more about our different levels of access below.


Unlimited access to and

Expert comment, long reads and in-depth analysis interviews with senior finance professionals

Access the results of our market-leading annual surveys across core financial services

Access the results of our annual awards, including the world-renowned Awards for Excellence

Your print copy of Euromoney magazine delivered monthly

£73.75 per month

Billed Annually


Unlimited access to and, including our top stories, long reads, expert analysis, and the results of our annual surveys and awards

Sign up to any of our newsletters, curated by our editors


Already a user?

We use cookies to provide a personalized site experience.
By continuing to use & browse the site you agree to our Privacy Policy.
I agree