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Opinion

London's hottest brokerage

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Euromoney does not seek to encourage improper behaviour but we have to share news of one of the hottest websites sweeping the City of London.

Branding itself as 'the discreet extra marital service for men and women', Loving Links (www.lovinglinks.co.uk) matches up potentially adulterous partners, seeking to connect married individuals who wish to conduct clandestine affairs.

The site is your chance to get in touch with women who describe themselves as 'normally neurotic city types' or men who summarize themselves as 'clean/discreet/horny'. Your temptation to stray can only be enhanced by semi-erotic images of ancient heroes and heroines.

By all accounts it is doing a roaring trade, but in a true turnaround from the usual laws of infidelity the majority of its users are women.

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