The material on this site is for financial institutions, professional investors and their professional advisers. It is for information only. Please read our Terms & Conditions, Privacy Policy and Cookies before using this site. Please see our Subscription Terms and Conditions.

All material subject to strictly enforced copyright laws. © 2022 Euromoney, a part of the Euromoney Institutional Investor PLC.

Bent on Sydney

When JPMorgan Chase's Sedef Imer finishes her working day at the London office at the end of July, she won't be taking the tube home. Instead she's setting off to Sydney, Australia. Nothing odd in that one might think, but how about if that trip was being made on a recumbent bike (known by aficionados as "a bent").

"When I mentioned the trip to friends, their reply was 'so you're going to cycle to Heathrow airport, jump on a plane to Australia, and cycle from the airport to the centre of Sydney'," says Imer. But Imer and her partner Nicolei Zuraw are making the 25,000km ride to Sydney on just four wheels between them, passing through three continents, 15 countries and 11 time zones.

The trip, sponsored by Canadian software company, will involve cycling six days a week, six to eight hours a day for a year. They hope to raise £50,000 for UK charities Cancer Research and Children in Need.

It will be money well raised. Explains Imer: "This is going to be no carefree jaunt – there are so many challenges ahead that will no doubt make us regret ever having started in the first place more than once: frenzied mobbing by kids and adults who have never seen a foreigner on a bike before – never mind the weird contraptions we will be on.

You have reached premium content. Please log in to continue reading.

Read beyond the headlines with Euromoney

For over 50 years, our readers have looked to Euromoney to stay informed about the issues that matter in the international banking and financial markets. Find out more about our different levels of access below.


Unlimited access to and

Expert comment, long reads and in-depth analysis interviews with senior finance professionals

Access the results of our market-leading annual surveys across core financial services

Access the results of our annual awards, including the world-renowned Awards for Excellence

Your print copy of Euromoney magazine delivered monthly

£73.75 per month

Billed Annually


Unlimited access to and, including our top stories, long reads, expert analysis, and the results of our annual surveys and awards

Sign up to any of our newsletters, curated by our editors


Already a user?

We use cookies to provide a personalized site experience.
By continuing to use & browse the site you agree to our Privacy Policy.
I agree