The material on this site is for financial institutions, professional investors and their professional advisers. It is for information only. Please read our Terms & Conditions, Privacy Policy and Cookies before using this site.

All material subject to strictly enforced copyright laws. © 2021 Euromoney, a part of the Euromoney Institutional Investor PLC.
Opinion

Wall Street meets Sesame Street

Talk about getting them when they're young. Merrill Lynch has joined forces with Elmo and the Cookie Monster to develop a "financial fitness" curriculum aimed at children between the ages of two and six.


The initiative is part of Merrill's philanthropic "IPO" programme, which stands for "investing pays off." Last year Merrill gave away nearly $39 million to various charitable causes around the world.

The collaboration with Sesame Street aims to encourage children to spend and save responsibly through a combination of Sesame Street stories and educational games.

The irony of the IPO name will be lost on toddlers. To grown-ups burnt by the manipulated research of Wall Street houses on IPOs not so long ago, however, the name is more risible.

Surely, given recent experience, a responsible financial education programme aimed at kids who've just mastered the potty should not encourage the misleading association between initial public offerings and the idea that investing pays off.

"Let the buyer beware" and "the value of investments may go down as well as up" would perhaps be more valuable lessons for them.


You have reached premium content. Please log in to continue reading.

Read beyond the headlines with Euromoney

For over 50 years, our readers have looked to Euromoney to stay informed about the issues that matter in the international banking and financial markets. Find out more about our different levels of access below.

SUBSCRIBE ONLINE TODAY

Unlimited access to Euromoney.com and Asiamoney.com

Expert comment, long reads and in-depth analysis interviews with senior finance professionals

Access the results of our market-leading annual surveys across core financial services

Access the results of our annual awards, including the world-renowned Awards for Excellence

Your print copy of Euromoney magazine delivered monthly

£73.75 per month

Billed Annually

FREE 7 DAY TRIAL

Unlimited access to Euromoney.com and Asiamoney.com, including our top stories, long reads, expert analysis, and the results of our annual surveys and awards

Sign up to any of our newsletters, curated by our editors

LOGIN NOW

Already a user?

We use cookies to provide a personalized site experience.
By continuing to use & browse the site you agree to our Privacy Policy.
I agree