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Opinion

Distractions, distractions...

       
Moss: Merrill Lynch's bankers
find her better looking than a
screen full of numbers

As if London-based bankers didn't have enough distractions to deal with during the World Cup, Merrill Lynch tested its employees' focus on the job to the limits last month. A photograph of supermodel Kate Moss was splashed across the giant screen in Merrill's lobby to welcome management at Burberry as they arrived at the bank for a presentation. Merrill is leading the luxury goods company's forthcoming IPO along with Morgan Stanley.

Imagination

Not surprisingly, staff coming and going from the building were rather more interested in Kate - who features in Burberry's latest ad campaign - than in the share price tickers and business news that more usually appears on the screen.

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