The material on this site is for financial institutions, professional investors and their professional advisers. It is for information only. Please read our Terms & Conditions, Privacy Policy and Cookies before using this site.

All material subject to strictly enforced copyright laws. © 2020 Euromoney, a part of the Euromoney Institutional Investor PLC.

Oldest profession turns a new trick

Melbourne's Daily Planet: the promise of
attractive dividends is drumming up a lot
of interest

Australia's largest brothel, the Daily Planet in Melbourne, is aiming to pick up investors by offering the public the chance to buy shares as well as sex.

The brothel hopes to entice private-equity investors to spend A$12 million ($6.49 million) for 48% of its equity. The Daily Planet then hopes to raise an additional A$50 million through an IPO, managed by ANZ Bank, on the Australian Stock Exchange (ASX) as early as mid September.


Founder John Trimble is confident that he can show investors a good time, promising a guaranteed 5.9%

Take out a complimentary trial

Take out a 7 day trial to gain unlimited access to and analysis and receive expertly-curated updates direct to your inbox.


Already a user?

Login now


We use cookies to provide a personalized site experience.
By continuing to use & browse the site you agree to our Privacy Policy.
I agree