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Potter’s pester power

Harry Potter: marketing wizard

Parents' jobs have long been a source of playground rivalries but if your mum or dad worked for a private-equity firm it was never much to boast about. Until now.

The offspring of Morgan Stanley's private-equity clients, are inspiring envy among their classmates after jumping to the front of the queue to see the new Harry Potter film.

Thousands of children can't wait for the release of Harry Potter and the Philosopher's Stone. But with cinemas booked up weeks in advance, they'll have to be patient. Or will they?

Morgan Stanley has scheduled private advance screenings of Harry Potter for some of its key private-equity customers in the UK. "They encouraged us to bring the whole family," says a managing director at a global firm in London. "It's made me very popular with the kids."

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