The material on this site is for financial institutions, professional investors and their professional advisers. It is for information only. Please read our Terms & Conditions, Privacy Policy and Cookies before using this site.

All material subject to strictly enforced copyright laws. © 2020 Euromoney, a part of the Euromoney Institutional Investor PLC.

The US consumer will ride to the rescue


Every indicator we look at shows that the world is in recession. That's the reality. It's always easier to drown if everyone else in the pool is drowning too. So who will be the lifeguard?

It has to be the US. Two things will make it so: decisive action by the authorities - fiscal, monetary and military - and the response of the consumer. The corporate sector will lag. There are plenty of investment opportunities out there. The world is hardly half-wired for the digital age and technological change is still speeding along. But profits will have to come first. So demand has to lead.

Once it does, profits will bounce back rapidly. Two things will cause that.

Take out a complimentary trial

Take out a 7 day trial to gain unlimited access to and analysis and receive expertly-curated updates direct to your inbox.


Already a user?

Login now


We use cookies to provide a personalized site experience.
By continuing to use & browse the site you agree to our Privacy Policy.
I agree