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From the pitch to the City

The days of professional footballers retiring from the sport to run a pub are well and truly gone. The riches bestowed on the game's top stars have done more than just bump up their bank balances. If the latest move by Alan Shearer is anything to go by, their new-found wealth is encouraging them to take an interest in investment strategy.

Shearer: striker-turned-investment guru?

Once his playing days are over, Shearer will be swapping the black-and-white stripes of his beloved Newcastle United for the pinstripe of the City gent. The former England captain is to become a representative for the private-banking arm of UBS. What next: David Beckham as head of equities at Merrill Lynch?

UBS is targeting those whose earning power is concentrated over a short time-scale. For most professional athletes, earning power will be on the wane by their early 30s.

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