The material on this site is for financial institutions, professional investors and their professional advisers. It is for information only. Please read our Terms & Conditions, Privacy Policy and Cookies before using this site.

All material subject to strictly enforced copyright laws. © 2021 Euromoney, a part of the Euromoney Institutional Investor PLC.
Opinion

A site to savour

At last there's a business-to-consumer internet company to keep the most skeptical bankers happy. Wineby.com was launched on March 1st by the aptly-named Jeff Hock. "So many of my customers are investment bankers," says Hock. "Looking down the list we've got so many Wall Street names down here. Our service appeals to them because they've got no time to go shopping, are comfortable ordering on-line in the day, and can have it delivered to their doorman before they get home."


For those thinking this might be the ideal way to stock up on wines for the cellar back home in Connecticut or New Jersey, or for the weekend house in the Hamptons, you may well have to risk the wrath of your boss and have the wine delivered to work as Hock only covers Manhattan below 125th Street.


If bosses get angry at having boxes of wine and a corkscrew delivered to the trading floor, Hock has a solution: "We've had a couple of guys ask us to camouflage the boxes," he says.


Antony Currie




You have reached premium content. Please log in to continue reading.

Read beyond the headlines with Euromoney

For over 50 years, our readers have looked to Euromoney to stay informed about the issues that matter in the international banking and financial markets. Find out more about our different levels of access below.

SUBSCRIBE ONLINE TODAY

Unlimited access to Euromoney.com and Asiamoney.com

Expert comment, long reads and in-depth analysis interviews with senior finance professionals

Access the results of our market-leading annual surveys across core financial services

Access the results of our annual awards, including the world-renowned Awards for Excellence

Your print copy of Euromoney magazine delivered monthly

£73.75 per month

Billed Annually

FREE 7 DAY TRIAL

Unlimited access to Euromoney.com and Asiamoney.com, including our top stories, long reads, expert analysis, and the results of our annual surveys and awards

Sign up to any of our newsletters, curated by our editors

LOGIN NOW

Already a user?

We use cookies to provide a personalized site experience.
By continuing to use & browse the site you agree to our Privacy Policy.
I agree