Cash management survey 2010: Methodology

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Methodology

Euromoney
polls cash managers, treasurers and financial officers worldwide. The survey is split into a non-financial institutions questionnaire and a financial institutions questionnaire. Respondents are asked to indicate:

• Which 3 banks they currently use most for their cash management services
• To rate their lead cash manager on a sliding scale of 1=Poor to 7=Excellent across various service categories.

Non-financial institutions

Global and regional responses: In the lead categories, each voter’s nominated top bank was awarded four points, second place three points and third place two points. Each voter’s score was then weighted depending on the annual gross sales of the part of the business for which the voter was responsible, as follows:

1. Greater than $100 billion – a factor of 10 was applied.
2. $25 billion to $99.99 billion – a factor of 9 was applied.
3. $10 billion to $24.99 billion – a factor of 8 was applied.
4. $5 billion to $9.99 billion – a factor of 7 was applied.
5. $2.5 billion to $4.99 billion – a factor of 6 was applied.
6. $1 billion to $2.49 billion – a factor of 5 was applied.
7. $500 million to $999.9million – a factor of 4 was applied.
8. $100 million to $499.9 million – a factor of 3 was applied.
9. $50 million to $99.9 million – a factor of 2 was applied.
10. Less than $50 million – a factor of unity was applied.

These scores are then totalled for each bank to give a final score.

Domestic/country responses: In the lead categories, each voter’s nominated top bank was awarded four points, second place three points, and third place two points. These scores are then totalled for each bank to give a final score.

On a domestic/country level, no weightings are applied to the voter’s scores.

Service category rankings: Tables are calculated by taking the arithmetic mean of the ratings for each individual category out of 7.

Non-financial institutions can tick one (and only one) of the following to complete particular sections of the survey:

Global plus regional
Regional
Regional plus domestic
Domestic
Financial institutions

Respondents are asked to nominate their lead providers by region and by transactional currency. In the lead categories, each voter’s nominated top bank was awarded four points, second place three points, and third place two points. These scores are then totalled for each bank to give a final score.

Service category rankings: Tables are calculated by taking the arithmetic mean of the ratings for each individual category out of 7.

Companies can respond more than once but only for separate countries or regions where they have cash management operations. If more than one vote is received for an individual country or region from the same company, then where possible the respondents will be contacted and their votes aggregated into one response. If this is not possible then the most senior person’s response will be counted.

This year we received 21,271 replies to the survey in total. Of these, 12,199 valid responses went into the results after data verification and validation. The main reasons for deletion were insufficient contact details, multiple responses from the same firm, self-voting and irregularities in the data given.

Geographical breakdown:

Asia 51.68%
Latin America 3.42%
Europe 25.33%
North America 2.48%
Middle East & Africa 17.08%

Please direct all comments and questions to Tim Moxon, Head of Research, at tmoxon@euromoneyplc.com