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Crédit Agricole: Licence to brand


Any James Bond fan knows that the only 007 that really counts is the first, Sean Connery. So hats off – or should that be martini glass raised – to French bank Crédit Agricole for securing the services of the long-retired Connery to front the campaign promoting the rebranding of its investment bank. It got us to thinking which other James Bonds could be put to good use in other bank advertising campaigns.

We’ll waive our fees to the branding consultants if they pick up on any of our ideas.



Citi the arch in their logo could easily be incorporated into Mr Moore’s one noted acting skill, the raising of the eyebrow
  •  George Lazenby: Northern Rock – Brief moment in the spotlight coincided with total disaster and return to obscurity;

  • Roger Moore: Citi – the arch in their logo could easily be incorporated into Mr Moore’s one noted acting skill, the raising of the eyebrow;

  • Timothy Dalton: Lloyds HBOS – disastrous attempt to revive a failing franchise;

  • Pierce Brosnan: Lehman – a winner for a while, but in the end a victim of style over substance;

  • Daniel Craig: JPMorgan – muscular, charmless but undeniably successful.

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