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Opinion

ANZ's ATM ace beaten

The bank's branding seemed a safe bet before Djokovic was given the tennis elbow by a little-known Uzbek.

tennis ball out-600

Visitors to ANZ cash machines in Australia through January were greeted with a picture of a triumphant tennis star Novak Djokovic, arms pumped and grin broad. Next to his image, a headline says: “40 Degrees. 5 Sets. Keep Moving.”

This no doubt seemed a pretty safe bit of branding for ANZ: Djokovic has won the Australian Open, which takes place in Melbourne each January, six times.

It didn’t look quite so well-timed when Djokovic was dumped out in the second round by a little-known Uzbek called Denis Istomin ranked 117th in the world, just a few days into the two-week tournament.

It was 40 degrees, it took 5 sets, and Djokovic kept moving – home.

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