The Bank of Georgia stands out for the excellence of the service it provides for its high net-worth (HNW) client base, which grew by 21% to reach 410 in October 2024.
With access to a team of dedicated private bankers, personal concierges, onboarding managers and private brokers, HNW clients are assisted in their journey to build and preserve wealth. The bank’s wealth management department, which serves HNW clients, saw total assets under management reach $1.6 billion by the third quarter of 2024, while the satisfaction of clients was reflected in the impressive net promoter score of 89 in June 2024.
The bank offers three free-of-charge premium credit cards and was the only bank in the region to provide the American Express Centurion to its HNW clients as of the third quarter of 2024. The exclusive financial perks of the bank’s credit cards include special deposits, loans and exchange rates, as well as low commission fees and access to local primary securities placements.
Recent enhancements include a 50% cashback programme at luxury wellness centres and gyms, along with access to wellness tours and international wellness retreats.
Another benefit for HNW clients is that they are invited to enjoy once-in-a-lifetime experiences organised by the bank, such as attending the Georgian national football team’s historic debut at the Euros 2024 tournament.
