Lost in translation: Has a comment on pigs cost UBS a bond deal?

A UBS economist made an innocuous comment about swine flu in China, and five days later a belief among Chinese speakers that he used a racist term has led to him being suspended, UBS apologizing and it disappearing from a key Chinese bond mandate. Now what?

An extraordinary series of events during the past five days has underlined a universal truism: a lot can be lost in translation. And another, too: annoying China has consequences.

The story starts with a podcast by Paul Donovan, chief economist at UBS global wealth management, on Wednesday. He was speaking about the impact of African swine fever in China, and the knock-on effects on consumer prices.

This is what he said: “Chinese consumer prices rose. This was mainly due to sick pigs.

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Paul Donovan,
UBS

“Does this matter? It matters if you are a Chinese pig.

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