The Private banking and wealth management survey results:
Credit Suisse has retained its position as the worlds leading private bank for a
third consecutive year, according to Euromoneys benchmark
Global Private Banking Survey, the results of which are
Credit Suisse again beat its Swiss rival UBS into second
place. HSBC remained third overall in the global rankings, in
which JPMorgan overtook Citi to take fourth place.
Credit Suisse also won the important global categories for
relationship management, and privacy & security. It was the
best private bank overall in two regions Western Europe and
Central & Eastern Europe and the leading wealth
manager in nine countries.
Hans-Ulrich Meister, chief executive of private banking at
Credit Suisse, told Euromoney: Clients highly value
Credit Suisses leading capital position, our perspective
and our calm, and therefore feel comfortable entrusting their
assets to us.
UBS continues to push Credit Suisse hard. In addition to
second place overall globally, UBS showed the breadth of
its wealth management business by winning the most product and
client categories globally 18 in total.
After a difficult few years for UBS group, Juerg Zeltner,
chief executive of UBS Wealth Management, told Euromoney the
business is well positioned to meet the challenges facing the
global private banking industry. The traditional private
banking model is being called into question, he said.
What people want nowadays is a rapid investment process
and an active advisory approach. Wealth management is facing a
In addition to retaining its third place overall, HSBC wins
in seven global categories, including private banking
services for both entrepreneurs and corporate executives. HSBC
is again ranked the best private bank in Asia, and displaces
Credit Suisse as the best private bank overall in the Middle
Santander is one of the big risers in the Euromoney survey.
It breaks into the
top 10 global private banks overall for the first time,
rising from 14th position to eighth. A big part of that
improvement comes from its Latin American operations, where
Santander leaps from
sixth overall regionally to first place.
The Euromoney Private Banking Survey covers more than 30
different product and client categories
on a global and
regional basis, and has ranking results in close to
100 countries. The results are based on a combination of
bank-provided data and peer review.
Some clear trends emerge from this years results.
Notable among them is the leadership of local private banks in
the key global battlegrounds of two of the fastest-growing
In China, the top-four overall private banks are local
In Brazil, Itaú and BTG Pactual also beat the
international competition from Credit Suisse and HSBC, with
Santander rounding out the top five.
With global banks facing regulatory and business challenges,
local specialist wealth managers are gaining ground in both
developed and emerging markets. The exception is in the
Middle East, especially in those countries affected by the
Arab Spring and the economic downturn, where there has been a
clear flight to the safety of international banks. For example,
Egypt and the
UAE, no local private banks are ranked in the top five
These trends are analyzed in detail in the
editorial coverage accompanying the
survey results in the February issue of Euromoney, and
released online today. Coverage also includes interviews with
the heads of private banking at more than 20 institutions
around the world.
the results is strictly limited to subscribers to
Euromoney. For more in-depth results and analysis, including
for the first time comparative scores in global and regional
categories, those interested in the global private banking
industry can also purchase Euromoneys new Global Private Banking Review.
To access the
results and coverage of Euromoneys private banking
survey, or to order our Global Private Banking Review,
Nicola Baker at firstname.lastname@example.org
or call +44 207 779 8754. To access results you may
online, or contact our subscriptions hotline
at email@example.com or +44
207 779 8999.
A full methodology is published online. Any other queries
about the survey results should be directed to:
Tim Moxon, head of research: firstname.lastname@example.org or
Kalin Trifonov, private banking research: email@example.com.
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